Flowers for everyone.

A Black woman-owned Milwaukee flower shop creating seasonal arrangements, community gatherings, and reasons to stop by just because.

Shop Flowers Upcoming Events

What’s Happening at 414loral

Bouquets, weddings, workshops, book club, BYOBouq, and whatever else we’re dreaming up.

Flowers shouldn’t wait for big occasions. They’re for random Tuesdays too.

Learn More

Come hang out

BYOBouq Bar 

Build your own bouquet with seasonal stems priced individually. No appointment needed. 

Workshops 

Hands-on flower arranging and creative gatherings that don’t feel awkward. 

Bouq & A Book Club 

A monthly excuse to read something good and meet flower-loving neighbors. 

Community Events 

Pop-ups, cleanups, swaps, collaborations, and whatever we’re dreaming up next. 

Flowers aren’t just for weddings

Birthdays, breakups, new apartments, promotions, bad weeks, good weeks, random Tuesdays. Whatever you’re celebrating (or surviving), we’ve got flowers for that.

Send Flowers

Milwaukee’s favorite flower shop* 

* according to a lot of very nice people and years of community support 

"We went for the build your own bouquet event and thoroughly enjoyed the selection of blooms . Friendly employees made the experience enjoyable, as well!"-Michael S.

"I cannot say enough about this amazing shop!!!! The staff are so incredibly nice and helpful, the bouquet I picked up was INCREDIBLE!!!! The vibe of the shop was 10/10 so many cute little add ons for gifts (and myself of course). I can’t wait to come to a build your own bouq with my friends it looks like such a fun time! Highly recommend for your floral needs."-Alyssa L.

Flowers that keep blooming 

Since May 2023, we’ve repurposed wedding and event flowers into hundreds of donated arrangements and invested thousands back into Milwaukee nonprofits and community organizations. 

See Our Community Work